Although this commercial makes me want to do a little bit more then just brush my teeth I salute it's message. This toothbrush rules. I always thought it was a gimmick or just hype, but holy crap my teeth feel so clean. They're like smooth pearls now and it's only been a week. Thanks to Phillips and it's top secret toothbrushing technology. A side note shout to Target and it's Sonicare price cut. Woot! Woot!